My personal brand, portfolio, and long-form newsletter

Small Business Social is where I document the real work behind small business sales and marketing, what I’ve built, what I’ve learned, and what actually drives results.

Each article functions like a mini case study drawn from my own career, my clients, and the tools and networks I rely on to help businesses grow in a digital-first world shaped by AI.

This is my living portfolio and public notebook that will evolve with my work over time.

Scroll down to view the archive.

Email marketing for small businesses: making it a revenue and retention tool

Email marketing is still treated like a checkbox by many small businesses.

Jan 19, 2026

Small Business Social: the story (and the playbook behind it)

One part Chicagoland intel, one part marketing playbook, one part owner stories.

Jan 15, 2026

Dominick Scafidi writes about small business sales, marketing, and growth, drawing from hands-on work with service businesses, tech providers, and local operators across Chicagoland.